The Fall of Digital Agencies

The Fall of Digital Agencies Anyone in digital that is not concerned for their jobs in the future is crazy or likes to look the other way. Google is constantly progressing in machine learning and implementing that in their Adwords tool for optimising PPC Campaigns. E.g. “Google smart bidding, smart campaigns, smart goals, smart shopping…

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What is ranking potential?

WHAT IS RANKING POTENTIAL? As the name states it is the potential a website has to increase it’s rankings online and get more traffic. Every business and it’s website have a different ranking potential. Sometimes you would have sites that don’t rank well, even though they should. Before we start working on a client, we…

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How to measure Brand PPC’s ROI

THE TRUTH AND HOW TO MEASURE BRAND PPC ROI There is a widespread misconception about what the ROI (or cpa) is for a brand PPC Campaign. The same goes for non brand campaign but the ROI is much less distorted than in the case of brand. Digital agencies and many others are actually misinforming clients…

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