Digital marketing services for clinics:
SOCIAL MEDIA MARKETING
By using a data driven approach and smart SEO we focused on the keywords that bring the most conversions. Those are the "skin clinics" searches in the area, treatment searches in the city and less on general blog posts.
The funny thing is that the total organic traffic for the clinics is down compared to last year. But the traffic to the money pages: home, and treatments pages, prices page is up. The main decreases came for the blog posts that rarely convert and rank nationally and globally which is not so relevant for a clinic with one or few locations.
Images: Google search console data for the treatment and for the treatment prices pages:
Clinics are experiencing significant growth in new inquiries and clients.
The results are exceptional: a 67% increase in new bookings while keeping the same CPA (cost per acquisition). In January we got a quite unique result where we got the same number of bookings, but at a twice lower CPA than last year. That means the company spent 2x less on marketing in January 2023 to get the same amount of bookings as in January 2022.
Of course results vary from clinics, city they are in and amount of clinics the business has.