Did you know that 90% of information sent to our brain is visual?

What's more astounding is that it can interpret images seen for just as little as 13 milliseconds. That being said, whether you run a small business or a multinational eCommerce company, it is critical for you to incorporate imagery with your content. Images are, without a doubt, the heart of the business as they add life to it.

They are also the driving force behind clicks - website conversion. Therefore your website must include visuals that provide an enriching, captivating, and engaging experience for your visitors. Brands using it correctly see seven times higher conversion rates than the ones that don't. As people can not touch or feel your products when shopping online, it's on you to market them in a compelling way that boosts performance metrics. Remember, the goal is not to get traffic only but also to convert that traffic and make whopping sales. 

Thus, images are the first things you should think about when creating your site, as they can make or break the deal. 40% of consumers said they value pictures on a website. So, it's crucial that as a marketer, you must carefully plan, choose and strategize the images. Even a single percentage point increase in your conversion rate, from 1% to 2%, can double your revenue and sales. Read on to learn a few tips that will help drive more traffic to your website through images while increasing its conversion rate.

  1. Add Images That Are Relevant

Images are a powerful tool, and if you use custom photos, there are more chances of your sales hiking up. However, some people don't have the time or resources to develop original photos.

If you are one of them, fret not. Many stock photo websites offer high-quality visual media to accompany your website's content.

The only thing to be sure of here is to use relevant images. You can't expect ROI if you're using irrelevant, unuseful, without-context images on your website. 

Suppose your company manufactures dog products. You have created the website, optimized it, and added all the necessary visual content. However, if the pictures you are using feature all types of pets, not just dogs, they become irrelevant. Always consider what your audience wants to see when they visit your website to purchase a product or service.

Make sure you are choosing/taking images that live up to their expectations and help them make purchases easily. To make it more simple, let's give you an example. 

Dog & Co sells all dog-related products. The picture on its landing page shows two dogs, one covered in a fleece towel and the other bare with the keyword "winter" in between. This picture is relevant and meaningful to dog lovers as it reflects the content face of their favorite fluffy animal wrapped in a bundle of softness and warmth. In contrast, the other one reflects sadness and emptiness.

2.Images Should be More About Your Reader and Less About Your Product

While product photography will always be in the business, the images on your website should not only focus on them. Your audience knows you are trying to sell; they simply need the motive to buy. Therefore, it's essential to showcase what your brand's product or service can do and highlight how your target audience can benefit from it. 

Use images that spark feelings and evoke emotions, as studies have proven that it can make visitors take the desired action. The goal is not to use enthralling pictures only but ones that leave a lasting impact. 

Try incorporating human photos on your landing page, as your audience is more likely to resonate with them. Your audience will feel more connected with what you have to offer when they see pictures of your product accompanied by humans on your website. 

For instance, look at this example below: 

Theraline is a company that sells pregnancy and breastfeeding products. It uses images intelligently on its website that entices users and triggers their emotions. This picture here not only shows the product but speaks to all the exhausted mothers who are struggling to put their babies to sleep. It engages you to think about it and helps you imagine the experience of snuggling with your munchkin on a comfortable, breathable pillow. A happy baby equals a happy mother, and this picture offers a fair idea of relaxation and peace.

3.Use High-Quality Images

This should go without saying, as high-quality pictures are clear, vivid, and striking. They appeal more to users and stay with them for long compared to low-quality, blurry photos that frustrate to no end. Have a look at this picture below:


The main picture on the Toast design agency's website features two images of the same scenery. One gives a clear, detailed fine view of the buildings and nature, while the other is blurry, unclear, and vague. Let's say you're browsing a tourist website. What picture will appeal to you to book a vacation here? It's obvious, the left one. That's the power of imagery - it compels you to make decisions.

4.Use Images With Appealing Colors

Nobody likes a website that has dull, boring colors. According to Top Design Firms, 39% of website visitors are color conscious, thus making it an essential element as it influences customers’ decisions. Color has a profound psychological influence on the brain.


Many brands take advantage of it as they know how it impacts buyers. One such brand is Coca-Cola: The use of red isn't random here. It has a symbolic meaning to it. Coca-Cola's slogans like "delicious and refreshing," "open happiness," "the coke side of life," and many more target the central themes of alertness, vitality, romanticism, and others.


Coca-Cola's copy is beautifully complemented with red color and is excellent at evoking feelings. Use 360 Degree Images One picture won't do the trick. Try clicking multiple photos of your product from different angles to give your audience a 360 view of the product. It offers a better perspective and is a great way to upscale your conversion rate.


4.Use Images With Appealing Colors

Nobody likes a website that has dull, boring colors.

According to Top Design Firms, 39% of website visitors are color conscious, thus making it an essential element as it influences customers’ decisions. Color has a profound psychological influence on the brain.

Many brands take advantage of it as they know how it impacts buyers. One such brand is Coca-Cola: The use of red isn't random here. It has a symbolic meaning to it. Coca-Cola's slogans like "delicious and refreshing," "open happiness," "the coke side of life," and many more target the central themes of alertness, vitality, romanticism, and others.

Coca-Cola's copy is beautifully complemented with red color and is excellent at evoking feelings. 


5.Use 360 Degree Images

Use 360 Degree Images One picture won't do the trick. Try clicking multiple photos of your product from different angles to give your audience a 360 view of the product. It offers a better perspective and is a great way to upscale your conversion rate.


The technology of today's era is more advanced and creative than it ever was. With dynamic image technology, you can leverage your users to spin the image as they like. Take a look at this picture from Heal’s - a modern furniture store: This sleek bench is crafted from solid oak and is a perfect addition to your house. You can view the spin feature from any direction you like. It gives the customers more control and offers a better perspective on their desired item.

Wrapping Up

The right imagery can do wonders for your business. Now that you know the tips and tricks of utilizing images to drive website conversions, get creative and add pictures that pique your readers' interest. It's time for your website to outshine its competitors and turn its occasional visitors into returning, loyal customers. 


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