User Experience Optimisation for Hotels
In today's world, it's all about experiences. You want to give your guests the best experience possible. Hoteliers have been focusing on that for decades inside the hotels. At Honest Marketing we do the same but for your guests online.
With the attention span shrinking more and more, you want to deliver the right content to the right person at the right time.
Modern marketing it's about segmentation and data driven decisions.
Try to really understand who are the people coming to your site. We make suggestions on how to improve the site and then we test the results.
Google analytics is one of the main tools here.
There is a number of metrics we can use for that. It is a time-consuming process, and that's why a lot of agencies avoid it.
That is where advanced user experience comes in. User experience is also important for SEO. Google and other search engine "reward" sites that provide great user experience with better rankings. Improving user experience means improving bookings!
Contact us and we will take a look at your current user experience!