WHAT IS RANKING POTENTIAL?
As the name states it is the potential a website has to increase it’s rankings online and get more traffic. Every business and it’s website have a different ranking potential. Sometimes you would have sites that don’t rank well, even though they should. Before we start working on a client, we always asses their ranking potential.
“Ranking potential is determined by your current level of SEO optimisation, the level of competition in Google and search volume for your key phrases”
Determening ranking potential removes overselling. Let me explain: often digital marketing sales people say to potential clients “We will grow your traffic or we will drive your traffic”. Some even say they will grow your traffic by an x amount. This is so hard to predict and the truth is they need to sell hard to get some clients. We do differently here at Honest Marketing by trying to determine your ranking potential first, before we promise an x amount of growth.
Contact us to determine your ranking potential now