How it started
Filip has started to work on SEO only project for an Irish Jewellery Brand. The goal was to increase online visibility and get more sales. The client didn't know much about SEO. It was their Local Enterprise Office that recommended investing in SEO.
What many people don't know is that SEO is different for each business. What differentiates experienced and not so experienced, non-specialist SEO's is having a vision and prioritising SEO tasks based on each website.
First, we have to gather as much information about the current SEO and ranking state. Then look at the level of competition in the industry the client is in.
After that comes planning. It is crucial to get a clear picture of what has to be done to increase rankings for a particular site. That is an SEO vision. Then create an SEO plan and execute it.
What to focus on
We focus a lot on user experience and monitoring user behavior when they browse the website or land on our landing page. We want to avoid getting the wrong audience on the site or not presenting them with the best content on the site.
Bonus: As always, we don’t focus just on what the client hired us. We look at the big picture and make other suggestions outside of SEO too.