PPC/Google Ads Services
Every business these days needs some form of PPC advertising. PPC ads can be used for both btb or btc businesses. For example, if you want to do PPC ads we will research what people search online that is relevant to your business. Whether they search for services, products and related keywords, which websites they visit etc.
Great PPC is about researching, knowing your audience and then finding ways to get your message out to them with clever ads. Ads have to be placed at the right place at the right time and to the right people.
Types of Google ads:
Search ads
Ads that come up in the search results (top 4 positions). We pick the title of the ad, description (message) and where they link to.
Display/banner ads
ads in the form of a photo or banner that display on other websites with your message. They are often used to show a message (your special offer) to people who previously visited your site or a certain section of your site.
Shopping
Ads that come up on top of the search results for e-commerce goods.
Video ads
ads in the form of a video, they are played on Youtube.
Gmail ads
Ads that show in people's inboxes under Promotion and Social inboxes.
Bing/Microsoft ads
Ads that show up in the Bing search engine.
Honest Marketing
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Honest Marketing
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Segmentation and picking the right ad type is key as you don't want to waste your budget on people that won't convert. Contact us and let us have a chat about your business and what kind of ad would be best for your business!