For Hotels
Digital marketing is essential for hotels, and hospitality is also one of the most competitive fields for digital marketing. You have solid online competition coming from other hotels, OTA's, and travel journalist websites.
Honest Marketing has a small team of top experts in digital marketing for hotels designed to increase your direct bookings!
Honest Marketing has a small team of top experts in digital marketing for hotels designed to increase your direct bookings!
Why us?
Given our experience and passion for hospitality, we are confident that Honest Marketing is the best choice for your hotel's digital marketing. We combine experience working with (and in) some of the top hotels in Ireland and Europe, allocating a lot of time to your account.
Covid19 has destabilized the hotel industry so you can work with us as hourly consultants/freelancers or as ongoing monthly digital marketing specialists. Explore our hospitality section page and guide, and contact us to arrange a free call!
Check some of our services tailored for hotels to grow direct bookings!
(scroll down for more info on our guide for hotel digital marketing in 2023)
SEO
SEO (Google,Bing) is challenging. You need an expert in this field. We worked on over 30 SEO clients in the past. At Honest Marketing we do modern SEO, which is a holistic approach to SEO as everything is connected to SEO today.
PPC-Google Ads
Paid advertising is getting more and more important. We try to make ads as much segmented as possible. Google is gathering more and more information about users so it's easier than ever to target people. Make sure to check our PPC ROI myth post!
Social Media
We provide Instagram and Facebook marketing and consultation for your business.
Advanced Reporting
Another thing that differentiates us from others is that we spend a lot of time analysing and interpreting data & trends regarding your business. Data segmentation is key. This information also helps you make better business decisions.
User Experience
User experience is getting more and more attention and it should be the cornerstone of modern digital marketing. The attention span of a site visitor is rapidly decreasing and there is an ever increasing competition online. Better UE = more conversions.
Hotel Digital Marketing
We are highly experienced in digital marketing for hotels with over 30 hotel clients in the past. From some of the top hotels in world to 3 star local hotels we know what it takes for perfect online hotel presence.
Hotel Revenue Management & hotel consultancy
We have a specialised and very passionate hotel revenue manager aboard - Matea. She worked a long time in the hotel industry and revenue management from Starwood to a famous Irish hotel group.
Website development
We have a very experienced web developer - Milun who has more than 20 years of experience. A software system engineer and web developer.
Our Hotel Digital Marketing Guide
We view a hotel as a living entity - a place made for people to enjoy themselves and create memories and experiences. That's what differentiates hotels from Airbnb. Your digital marketing should reflect that.
There is no better medium to convey a feeling of being in a hotel better than video, audio, and images.
Digital marketing for hotels consists of traditional channels like SEO, PPC, Social media, email marketing. Every other business uses these channels in their digital marketing, so what's different for hotels?
The difference is in choosing which online channels to prioritize and what content to show to potential guests.
We have listed the top digital marketing channels for hotels below:
What to focus on
Social media consists of organic and paid content. Posting often and posting interactive content is essential for organic reach, but we all know paid ads on social media often get you even more.
To be successful with social media for hotels, you need to make a strategy – a content calendar for the next six months, one year.
1. Social Media for Hotels
In our experience, social media has become the best and most underrated channel hotels should use. If you think about it - what a hotel represents and what it's trying to achieve: storytelling and experiences.
There is no better channel to visualize what the hotel is about than with social media. Instagram is the most important social media platform for hotels right now. Many hotels don't have time or enough creativity to use social media for storytelling. Often, hotels don't have a dedicated person who handles social media networks, so they assign it to the person within the hotel. That's why we strongly suggest hiring our social media for hotels consultants.
1. Social Media for Hotels
In our experience, social media has become the best and most underrated channel hotels should use. If you think about it - what a hotel represents and what it's trying to achieve: storytelling and experiences.
There is no better channel to visualize what the hotel is about than with social media. Instagram is the most important social media platform for hotels right now. Many hotels don't have time or enough creativity to use social media for storytelling. Often, hotels don't have a dedicated person who handles social media networks, so they assign it to the person within the hotel. That's why we strongly suggest hiring our social media for hotels consultants.
What to focus on
Social media consists of organic and paid content. Posting often and posting interactive content is essential for organic reach, but we all know paid ads on social media often get you even more.
To be successful with social media for hotels, you need to make a strategy – a content calendar for the next six months, one year.
2. SEO for Hotels
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