SEO for Hotels
If you are looking for top-notch SEO for your hotel you came to the right place
Honest Marketing's SEO is up there with the best hotel agencies by having relevant experience from working on 30+ hotel's SEO, in Ireland, UK and Europe.
SEO is about constant change and it makes a full-time job to keep up with the latest trends, all the little details, and research.
Let's be honest, SEO is not so effective for hotels as it was 5 years ago. Not many people or agencies will tell you that!
One of the major trends in the last 5 years is the decline in organic traffic for hotels. This is talked about behind closed doors. OTA's have been owning the top results for organic "SEO" results for "hotels in...x"
You have to do modern SEO which involves a certain engagement from the client's side. It's no major commitment, but SEO isn't just content and links anymore, it's more about working together with a hotel as a team.
However, there are exceptions in hotel SEO where you can get great results over OTA's and competition. This is mostly SEO for hotels that are not in major cities!
Google my business for hotels (local SEO optimization) is getting more and more important.
With Google's latest revamp of Google my business for hotels design at the beginning of 2019. The listing can be more important than your website.
Think of it as a mini-hotel site, because it displays everything that is relevant for the person searching for a hotel without them having to click on your website.
Work extensively to optimize the Google my business listing and any other source of the traffic to every detail.
Modern SEO focuses on a great user experience. Most people still associate SEO with getting people to the website, but what's also important is the experience those people get on your site.
Google uses machine learning that tries to determine just that and rewards sites with better rankings! It also means more conversions as you provide more value with a great user experience on the site.
With hotels, the best approach is to find and always strive for local keywords, like activities nearby, spa keywords, wedding keywords etc.
The Challenge with SEO for Hotels
Let's be honest, SEO for hotels is very challenging. There is strong competition in organic results coming from 3 types of competitors: other hotels, OTA's and journalists' websites. That's one of the reasons why a lot of hotels out there are seeing decreases in their organic traffic.
With hotel SEO ideally, you would want to rank on the top page for "hotels in your location". That is not always possible. Check if your hotel competitors are ranking.
The second thing you want is to show in the maps. The 3 pack results on first page of Google. This is super valuable and as we mentioned your Google my business is the doorway to your site.
Data can be misleading so we take up a holistic approach in understanding what is exactly going on with your traffic. For example, we don't just measure organic traffic, we measure "on SERP (search engine results)" traffic and interactions as well. That gives much more insight and many agencies aren't doing that. Where has the traffic shifted to, what caused a decrease or an increase in traffic and most importantly how it the revenue and the conversions doing?
At Honest Marketing we have only one goal and that is to get your site and digital marketing in a state of perfect!
Check our post about what makes an Ideal SEO Agency for a client!
Read the hotel case study
(Social media and digital marketing for a hotel during Covid19)