Budget in.Customers out?
See what your Google Ads budget could turn into, from clicks to leads to paying customers, and whether it pays for itself.
1Your ads
Local services often pay €1–4. Legal and finance can be €10+.
2Your website & sales
Share of ad visitors who enquire, call or buy.
For online shops where every conversion is a sale, set this to 100%.
Honest maths includes the agency fee. Ours starts around €350.
Estimated revenue per month
€0
Ad spend€0
Clicks0
Leads0
Customers0
€0Profit after ad spend and fee
0×ROAS (revenue per €1 of ads)
€0Cost per lead
€0Cost per customer
You need 0 customers a month to break even.
Revenue is before your own costs of delivering the product or service. Real results depend on your market, offer and website; we'll model it on your actual data.
Check my numbers with Filip →Three levers we pull.
Every number on the left can move. Here's where we usually find the biggest wins.
1
Lower cost per click
Tighter keywords, better ads and stronger quality scores mean you pay less for the same visitor.
2
Higher conversion rate
Landing pages that match the ad and make enquiring easy. Often the cheapest win of all.
3
Cut the waste
Negative keywords, schedules and audience segmentation, so budget goes to people likely to buy.
