For hotels, B&Bs and glamping
What do OTAsreally cost you?
Booking.com, Expedia and friends bring guests, and take a cut of every one. Move the sliders to see what that adds up to in a year, and what winning more direct bookings could save.
1Your hotel
2Your booking mix
Most hotels pay 15–25% once you add visibility programmes.
3Your goal
Direct bookings aren't free: ads, SEO and a booking engine cost something too. We count that, honestly.
Paid to OTAs every year
€0
That's €0 every single day.
Since you opened this page, OTAs have earned from your hotel:
€0.00
Where your room revenue goes
Direct
OTA, kept
Commission
€0Saved per year by moving 20% of OTA guests to direct
0Room nights' worth of revenue, back in your pocket
€0Room revenue per year
0Room nights sold per year
Estimates based on your inputs. Savings are net of the cost of winning direct bookings. OTAs still matter for discovery; the goal is balance, not breaking up.
Get a direct booking plan →
How hotels win direct bookings
Give guests a reason to book direct.
- Rank for your own hotel name and location, so guests land on your site, not an OTA listing
- Google Hotel Ads and search campaigns that target ready-to-book travellers
- Social media that sells the feeling of the place, not just the room
- A fast, simple booking journey with a clear direct-booking perk
From hotel people
Matea worked her way up inside hotels like Kempinski, Starwood and Marriott. We know how this works from the front desk up.
Hotel marketing →