See itbefore Google does.
Your title and description are your ad in the search results. Write them here, see exactly how they'll look, and tick off the SEO basics as you type.
Title width
Description length
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Live Google preview
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Snippet score
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Google sometimes rewrites titles and descriptions, so treat this as the best case. Widths are measured the way Google renders them (Arial, ~600px for titles).
Snippet tips
Write it like an ad.
- Lead with what people search for, end with your brand
- Say why you, not just what you do
- Give a reason to click: a free quote, a price, a result
- One page, one focus. Don't make pages compete for the same keyword
Real result
Fixing keyword cannibalisation moved one client from position 10 to position 2 in five months.
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