SEO & Redesign for a Psychology clinic
Upon reviewing the site we suggested that a website redesign & SEO would be a better option. We suggested a freelance web designer that we worked with previously that would fit them perfectly.
What was worked on
More traffic from SEO with a low converting site isn't a great deal. More traffic with a better converting site is.
Such SEO and conversion driven redesigns need great expertise in both SEO and sales/conversion optimisation. These projects are not easy because we do a holistic approach: keyword research, know the business, check competition SEO/Content/Offers, what are the USP's, analyse Analytics for site visitors, conversion tracking, brand specifics, target audience demographics and more things.
You have to cater both to SEO (content, internal linking, sitemap, menu) and website users.
These tasks include:
- Analyse current and historic SEO rankings, SEO ranking potential, competitors, keywords, website traffic & analytics
- Services they provide
- Unique selling points, unique angles
- Plan the new website sitemap (which pages the site will have, menu) for SEO and users Content planning - SEO is closely tied with content.
- We plan the pages and what kind of content to have and what kind of design features pages to have.
- Content check - the client has written the content, we have to check it if it needs something to be added to it.
In addition to the redesign the client also picked branding service from the designer.
The result - conversion rate doubled with the new site, and organic traffic increased after 2 months. This is 2026 so you can't expect huge organic traffic jumps for a local business like in 2023 or before. Long term success guaranteed for them with higher converting site and more traffic, you can view their testimonial screenhot is on top of this page!