Social media for Hotels
Social Media Strategy for Hotels in 2025
Social Media is Your Next Big Booking Channel—Are You Using It Right?
Did you know that social media is quickly becoming one of the most powerful booking channels for hotels, especially smaller properties? It’s no longer just a branding tool—it’s where guests discover, decide, and book their stays.With over a decade of experience in the hotel industry, we know how to tell your hotel’s story in a way that attracts the right guests and turns social engagement into real reservations. A strong social media presence isn’t just about pretty posts—it’s about building credibility, creating demand, and staying top-of-mind when travelers are ready to book.
Make Social Media Work for You
Whether you need a fully managed solution or a strategy built around your team, our approach is designed to simplify and streamline your digital presence—maximizing ROI while saving you time.It’s time to treat social media like the booking channel it’s becoming.
Let’s do it right.
Bringing Guests Closer to Your Hotel
In today’s digital world, emotional connection matters more than ever. We help you build a presence that resonates with travelers, turning followers into future guests.
A Sustainable Strategy for Long-Term Success
We don’t believe in quick fixes. Our goal is to create a strategy that lasts—bringing you more visibility, stronger brand awareness, and, most importantly, more reservations.It’s time to make social media work for your hotel. Let’s build something that delivers results.
In today’s digital world, emotional connection matters more than ever. We help you build a presence that resonates with travelers, turning followers into future guests.
A Sustainable Strategy for Long-Term Success
We don’t believe in quick fixes. Our goal is to create a strategy that lasts—bringing you more visibility, stronger brand awareness, and, most importantly, more reservations.It’s time to make social media work for your hotel. Let’s build something that delivers results.
Social Media Tips for Hotels in 2025
Managing a Hotel in 2025 Without a Strong Social Media Strategy? Think Again.
Social media has evolved into one of the most powerful booking channels for hotels. With platforms like TikTok, Instagram, and emerging new trends shaping how travelers discover and choose their stays, being present isn’t enough—you need a strategy that works. Your potential guests are online. The question is: Are you showing up in a way that makes them want to book?
Why Strategy Matters
✅ Reach the right audience – the guests you actually want to attract
✅ Communicate your unique experience – beyond just room rates and availability
✅ Turn engagement into direct bookings – because visibility alone isn’t enough
You Need the Right People on Board
Having a dedicated expert managing your social media isn’t a luxury—it’s a necessity. Someone who understands your brand, knows how to craft the right message, and ensures that every post, reel, or ad contributes to a bigger goal: more reservations. In 2025, social media isn’t just part of hotel marketing—it’s a key player in your revenue strategy. It’s time to start using it that way.
Social media has evolved into one of the most powerful booking channels for hotels. With platforms like TikTok, Instagram, and emerging new trends shaping how travelers discover and choose their stays, being present isn’t enough—you need a strategy that works. Your potential guests are online. The question is: Are you showing up in a way that makes them want to book?
Why Strategy Matters
It’s not just about posting pretty pictures or random updates.
A well-thought-out social media strategy helps you:
✅ Communicate your unique experience – beyond just room rates and availability
✅ Turn engagement into direct bookings – because visibility alone isn’t enough
You Need the Right People on Board
Having a dedicated expert managing your social media isn’t a luxury—it’s a necessity. Someone who understands your brand, knows how to craft the right message, and ensures that every post, reel, or ad contributes to a bigger goal: more reservations. In 2025, social media isn’t just part of hotel marketing—it’s a key player in your revenue strategy. It’s time to start using it that way.
Social Media for Hotels in 2025: Get More Bookings with the Right Strategy
If you’re managing a hotel in 2025, social media isn’t just about engagement—it’s a serious booking channel. Travelers are discovering, researching, and booking hotels directly through platforms like Instagram, TikTok, and Facebook. A strong strategy ensures your hotel stands out, attracts the right guests, and converts followers into direct bookings.
1. Seasonality Matters—Plan Your Content Accordingly
Every hotel has low, mid, and peak seasons, and your social media content should reflect that.✅ High season? Showcase guest experiences, amenities, and real-time excitement.
✅ Low season? Offer special deals, highlight unique experiences, and use targeted ads to reach potential guests in different markets.Being strategic with seasonality helps you maximize revenue year-round.
2. Humanize Your Hotel—Your Team is Your Brand
Guests don’t just book rooms—they book experiences. And the people behind your hotel are a huge part of that.Instead of just posting pictures of empty lobbies, introduce your team, showcase behind-the-scenes moments, and create a story-driven campaign that highlights your hospitality.💡 Real Results: One of our hotel clients saw a 62% increase in engagement after launching a creative campaign featuring staff stories. Travelers want connection—give it to them.
3. Video Content is No Longer Optional
In 2025, video is still king. Short-form content on Instagram Reels, TikTok, and YouTube Shorts dominates engagement, while longer storytelling videos (such as room tours and guest testimonials) help convert interest into bookings. Hotels that consistently post video content increase their organic reach and drive more direct bookings.
4. Smarter Social Media Ads—AI, Advantage+ & Predictive Targeting
✅ Predictive targeting – AI analyzes guest behavior and serves ads to those most likely to book
✅ Automated retargeting – Show tailored ads to people who visited your site, engaged with posts, or interacted with previous ads
Social Media = Direct Bookings
If you’re managing a hotel in 2025, social media isn’t just about engagement—it’s a serious booking channel. Travelers are discovering, researching, and booking hotels directly through platforms like Instagram, TikTok, and Facebook. A strong strategy ensures your hotel stands out, attracts the right guests, and converts followers into direct bookings.
1. Seasonality Matters—Plan Your Content Accordingly
Every hotel has low, mid, and peak seasons, and your social media content should reflect that.✅ High season? Showcase guest experiences, amenities, and real-time excitement.
✅ Low season? Offer special deals, highlight unique experiences, and use targeted ads to reach potential guests in different markets.Being strategic with seasonality helps you maximize revenue year-round.
2. Humanize Your Hotel—Your Team is Your Brand
Guests don’t just book rooms—they book experiences. And the people behind your hotel are a huge part of that.Instead of just posting pictures of empty lobbies, introduce your team, showcase behind-the-scenes moments, and create a story-driven campaign that highlights your hospitality.💡 Real Results: One of our hotel clients saw a 62% increase in engagement after launching a creative campaign featuring staff stories. Travelers want connection—give it to them.
3. Video Content is No Longer Optional
In 2025, video is still king. Short-form content on Instagram Reels, TikTok, and YouTube Shorts dominates engagement, while longer storytelling videos (such as room tours and guest testimonials) help convert interest into bookings. Hotels that consistently post video content increase their organic reach and drive more direct bookings.
4. Smarter Social Media Ads—AI, Advantage+ & Predictive Targeting
If you’re still relying on basic boosted posts, you’re wasting money. In 2025, hotel ads need to be data-driven and AI-powered to be effective.
🚀 What’s working now?
✅ Meta Advantage+ Campaigns – AI-optimized targeting that finds the best audiences for your hotel in real-time✅ Predictive targeting – AI analyzes guest behavior and serves ads to those most likely to book
✅ Automated retargeting – Show tailored ads to people who visited your site, engaged with posts, or interacted with previous ads
✅ Lookalike Audiences 2.0 – AI helps identify high-intent travelers based on past guest behavior
Pro Tip: If you're running ads without these tools, you’re spending more than you should for fewer results. AI-powered campaigns maximize budget efficiency and bring in higher-quality leads.
Social Media = Direct Bookings
Hotels that treat social media as just a branding tool are missing out on real revenue. A strategic approach, the right content, and AI-driven advertising can turn your social media into a booking engine that works 24/7.
It's 2025. Are you using social media the right way for your hotel?
What we offer:
Social Media Management for Hotels
Dedicated Social Media Manager who will run your Instagram and Facebook profiles and schedule your posts in advance. We will manage your social media accounts from the ground up: strategy, content creation, account management, and more. This package is designed for hotels that require a stand-out social media presence that sells for them.
Creating a unique Storytelling Strategy for your Hotel
We are sure there are a lot of stories, legends, adventures that happened in your property - there are always some interesting and amazing details that can be found in hotels, and it is time that we put them in writing for you. We want your audience to get to know your property, your services, and your amenities through a unique storytelling strategy.
Quality Photography of your Hotel
We are collaborating with an amazing and artistic photographer that can make unique photography of your property. Together we can create a strategy for creative and artistic photographs that will shine a new light to your hotel (this service is optional).
Professional Design of your Social media Posts and Stories
We will create and guide you on how to create a professional and visually attractive post and cohesive feed for your Instagram channel so it depicts your brand in its full potential.
One on One Consulting Services
You already have a person in your Sales and Marketing office but just needs a little boost of knowledge?
Our consultation service will leave you set up for success!
We can guide you on how to present your hotel in the best possible way.
We will:
- Create a guide on how to take good photography;
- Show you how, when, and what to post;
- Help you align your Sales and Marketing strategy with social media;
- Show you how to create real-time reels from your hotel. Your guests love real content;
- We will show you how to create ads; We will be with you every step of the way until you are confident with it.
" Matea is one of the most professional people I worked with. She did wonders with our social media presence and helped us increase awareness and bookings. Her experience in the hotel industry is a huge advantage as she knows how hotels operate and what are the key things to focus on." Pegaz Holiday Resort
Read the hotel case study
(Social media and digital marketing for a hotel during Covid19)